Limited Time
Flash Sale
Up To 70% Off
Sale ends when stock runs out · No restocks at these prices
We named this shop after our daughter. 🤍
I started Lily & Co. on my own, as a single mother. I gave it my daughter’s name instead of mine — so she’d always know where I found the strength to build it.
She grew up watching. The late nights, the packing, the women who kept coming back. I never asked her to be part of it.
She’s studying fashion now, and one day this shop will be hers. Not because I handed it to her. Because she asked.
Everything here is chosen by the two of us, and we believe the same thing: you deserve to feel beautiful, too.
— Emma & Lily
- BUY 2 → EXTRA 10% OFF
- BUY 3 → EXTRA 15% OFF
- BUY 4+ → EXTRA 20% OFF
*Discounts applied automatically at checkout & items can be combined across collections.
30-Day Money-Back Guarantee
You have 30 days from delivery to request a refund. Simply email us and we'll take care of the rest.
Free Shipping Across New Zealand
We deliver to all of New Zealand with NZ Post for fast and reliable tracked shipping — completely free on every order.
Top-Tier Customer Support
Our team is here for you 7 days a week, ready to answer any questions. Just send us a message — we're always happy to help.