{"title":"Bestseller Dresses","description":null,"products":[{"product_id":"portia-pleated-halter-soft-floral-pattern-midi-dress","title":"Portia | Pleated Halter Soft Floral Pattern Midi Dress","description":"\u003ch6 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFloral Halter Maxi Dress\u003c\/strong\u003e\u003c\/h6\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eElegant, flowy, and made for special occasions.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan data-start-index=\"1234\" class=\"ng-star-inserted\"\u003eA romantic watercolour floral maxi designed for weddings, garden parties, and warm-weather evenings. We believe you should be able to slip into a stunning dress and instantly feel beautiful, completely without effort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1055\/5598\/4722\/files\/Gemini_Generated_Image_iplo4siplo4siplo.png?v=1778536805\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\u003cspan class=\"ng-star-inserted\" data-start-index=\"1537\"\u003e\u003cb class=\"ng-star-inserted\" data-start-index=\"2287\"\u003eSun-Kissed Confidence:\u003c\/b\u003e\u003cspan class=\"ng-star-inserted\" data-start-index=\"2309\"\u003e The beautifully designed halter neck leaves your shoulders and upper back elegantly exposed, perfect for catching the warm weather breeze.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cb class=\"ng-star-inserted\" data-start-index=\"2442\"\u003eChic Keyhole Details:\u003c\/b\u003e\u003cspan class=\"ng-star-inserted\" data-start-index=\"2463\"\u003e Features a tasteful, subtle cut-out at both the front and the back, adding a touch of romantic allure without revealing too much.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cb class=\"ng-star-inserted\" data-start-index=\"2593\"\u003eA Flattering, Forgiving Fit:\u003c\/b\u003e\u003cspan class=\"ng-star-inserted\" data-start-index=\"2621\"\u003e While the top highlights your natural curves with bra-like support, the softly draped waistband cleverly smooths over the midsection without ever clinging.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cspan class=\"ng-star-inserted\"\u003e\u003cstrong\u003eGraceful Movement\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan data-start-index=\"2795\" class=\"ng-star-inserted\"\u003e \u003c\/span\u003e\u003cspan data-start-index=\"2795\" class=\"ng-star-inserted\"\u003eThe lightly pleated skirt falls beautifully around the ankles with a slight hi-low hem—flattering your legs while keeping the front safely off the floor.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\u003cspan data-start-index=\"2795\" class=\"ng-star-inserted\"\u003e\u003cb data-start-index=\"2949\" class=\"ng-star-inserted\"\u003eZero-Struggle Dressing:\u003c\/b\u003e\u003cspan data-start-index=\"2972\" class=\"ng-star-inserted\"\u003e A simple, elegant pull-on design. Forget about wrestling with impossible back-zippers.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1055\/5598\/4722\/files\/Gemini_Generated_Image_24ygdg24ygdg24yg.png?v=1778536701\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cdiv data-start-index=\"2125\" class=\"paragraph normal ng-star-inserted\"\u003e\u003cb class=\"ng-star-inserted\" data-start-index=\"2125\"\u003eHow to Style It (A Tip From Lily \u0026amp; Co.)\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv data-start-index=\"2153\" class=\"paragraph normal ng-star-inserted\"\u003e\n\u003cdiv class=\"paragraph normal ng-star-inserted\" data-start-index=\"3087\"\u003e\u003cspan data-start-index=\"3087\" class=\"ng-star-inserted\"\u003eThis dress is made to let your shoulders shine! It is the ultimate statement piece for a garden party or a warm destination wedding.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"paragraph normal ng-star-inserted\" data-start-index=\"3087\"\u003e\u003cspan data-start-index=\"3087\" class=\"ng-star-inserted\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"paragraph normal ng-star-inserted\" data-start-index=\"3219\"\u003e\u003cspan data-start-index=\"3219\" class=\"ng-star-inserted\"\u003eBecause of the elegant open-back and keyhole design, we recommend wearing it with a stick-on bra or nipple covers for the most flawless look. If the evening cools down, simply drape a light chiffon shawl over your shoulders. Add strappy heels, let the watercolour print do the talking, and turn every moment into a memory.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Lily \u0026 Co.","offers":[{"title":"Green \/ S","offer_id":53650271895895,"sku":"CJLY175382401AZ","price":79.95,"currency_code":"NZD","in_stock":false},{"title":"Green \/ M","offer_id":53650271928663,"sku":"CJLY175382402BY","price":79.95,"currency_code":"NZD","in_stock":false},{"title":"Green \/ L","offer_id":53650271961431,"sku":"CJLY175382403CX","price":79.95,"currency_code":"NZD","in_stock":false},{"title":"Green \/ XL","offer_id":53650271994199,"sku":"CJLY175382404DW","price":79.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/9675\/7335\/files\/1_e3528ae4-0f33-4601-bd99-a7fe9f338d9b.webp?v=1780736543"},{"product_id":"elin-halter-neck-dress","title":"Elin | Soft Halter Midi Dress","description":"\u003ch6\u003eArtistic elegance that attracts all eyes\u003c\/h6\u003e\n\u003cp\u003eElin™ is much more than a dress: it is a style statement. It combines the artistic delicacy of the watercolor print with a feminine silhouette that flows naturally, creating a light, sophisticated, and unforgettable look.\u003c\/p\u003e\n\u003cp\u003eThe halter neckline enhances the shoulders and elongates the upper body, while its fluid drape accompanies every movement gracefully. Perfect for warm days, special celebrations, or summer nights when you want to stand out effortlessly.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0984\/9117\/1161\/files\/mooi_setje.png?v=1773539906\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch6\u003eWhy you will love Elin™\u003c\/h6\u003e\n\u003cp\u003e✔ \u003cstrong\u003eElegant halter neckline\u003c\/strong\u003e that frames the shoulders and adds a refined touch\u003c\/p\u003e\n\u003cp\u003e✔ \u003cstrong\u003eSubtly defined waist\u003c\/strong\u003e that enhances the figure without constricting\u003c\/p\u003e\n\u003cp\u003e✔ \u003cstrong\u003eLight and flowing skirt\u003c\/strong\u003e that moves delicately with every step\u003c\/p\u003e\n\u003cp\u003e✔ \u003cstrong\u003eArtistic watercolor effect print\u003c\/strong\u003e with personality and charm\u003c\/p\u003e\n\u003cp\u003e✔ \u003cstrong\u003eTotal versatility\u003c\/strong\u003e: ideal for weddings, outdoor events, or special dinners\u003c\/p\u003e\n\u003ch6\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/h6\u003e\n\u003cul\u003e\n\u003cli\u003eType: Halter neck dress\u003c\/li\u003e\n\u003cli\u003eFit: Flattering and comfortable\u003c\/li\u003e\n\u003cli\u003eLength: Maxi\u003c\/li\u003e\n\u003cli\u003eFeel: Light and flowing\u003c\/li\u003e\n\u003cli\u003eStyle: Contemporary artistic elegance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0984\/9117\/1161\/files\/hf_20260315_015350_13b5df95-36c0-44d8-ad31-bfd6e1cadbfb.png?v=1773539955\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Lily \u0026 Co.","offers":[{"title":"Multicolor \/ XS","offer_id":53650275074391,"sku":"CJLY237420301AZ","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Multicolor \/ S","offer_id":53650275107159,"sku":"CJLY237420302BY","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Multicolor \/ M","offer_id":53650275139927,"sku":"CJLY237420303CX","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Multicolor \/ L","offer_id":53650275172695,"sku":"CJLY237420304DW","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Multicolor \/ XL","offer_id":53650275205463,"sku":"CJLY237420305EV","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Multicolor \/ 2XL","offer_id":53650275238231,"sku":"CJLY237420306FU","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Multicolor \/ 3XL","offer_id":53650275270999,"sku":"CJLY237420307GT","price":84.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/9675\/7335\/files\/1_7e90fbf4-3265-4b65-a1fc-274c13d4eb99.png?v=1779876697"},{"product_id":"isel-soft-wrap-maxi-dress","title":"Isel | Soft Wrap Maxi Dress","description":"\u003ch6 data-path-to-node=\"2\"\u003eIsel | Soft Wrap Maxi Dress\u003c\/h6\u003e\n\u003cp data-path-to-node=\"3\"\u003e\u003cstrong\u003e\"Capture the essence of an endless summer evening.\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"4\"\u003ePicture this: a sunset garden party or a chic coastal brunch. The \u003cb data-index-in-node=\"66\" data-path-to-node=\"4\"\u003eIsel Maxi Dress\u003c\/b\u003e is designed for the woman who demands effortless elegance. Featuring a color palette inspired by a watercolor dream of summer blooms, this isn’t just a dress—it’s a statement.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eThe sophisticated wrap-style bodice accentuates your silhouette in all the right places, while the flowing skirt dances gracefully with every step you take. Whether you’re attending a wedding or planning a special night out, the Isel instantly makes you the most captivating presence in the room.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1055\/5598\/4722\/files\/4_b07669c8-76ea-472e-865d-0a7ff77f0250.png?v=1777495825\"\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003e\u003cstrong\u003eWhy the Isel belongs in your wardrobe:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"7\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"7,0,0\"\u003eFluid Silhouette:\u003c\/b\u003e The lightweight, airy fabric moves organically with you, creating a dreamy, ethereal effect.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,1,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"7,1,0\"\u003eArtistic Pattern:\u003c\/b\u003e A unique blend of soft pastels and warm accents designed to make every skin tone glow.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,2,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"7,2,0\"\u003eRefined Fit:\u003c\/b\u003e A defined waist paired with a subtle wrap-top creates a timeless, feminine shape that flatters effortlessly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,3,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"7,3,0\"\u003eAll-Day Comfort:\u003c\/b\u003e Engineered for extended wear, allowing you to transition from day to night without losing your edge.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,4,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"7,4,0\"\u003eVersatile Glamour:\u003c\/b\u003e Pair it with gold sandals for a sun-drenched look, or a sleek clutch for formal sophistication.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1019\/9675\/7335\/files\/6_f9112eff-b063-41e5-830a-2aaea6cf1e88.png?v=1779876722\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Lily \u0026 Co.","offers":[{"title":"Multicolor \/ XS","offer_id":53650289197399,"sku":"CJLY209128632FU","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Multicolor \/ S","offer_id":53650289230167,"sku":"CJLY209128601AZ","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Multicolor \/ M","offer_id":53650289262935,"sku":"CJLY209128602BY","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Multicolor \/ L","offer_id":53650289295703,"sku":"CJLY209128603CX","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Multicolor \/ XL","offer_id":53650289328471,"sku":"CJLY209128604DW","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Multicolor \/ 2XL","offer_id":53650289361239,"sku":"CJLY209128610JQ","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Yellow \/ S","offer_id":53650289394007,"sku":"CJLY209128624XC","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Yellow \/ M","offer_id":53650289426775,"sku":"CJLY209128623WD","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Yellow \/ L","offer_id":53650289459543,"sku":"CJLY209128622VE","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Yellow \/ XL","offer_id":53650289492311,"sku":"CJLY209128625YB","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Yellow \/ 2XL","offer_id":53650289525079,"sku":"CJLY209128621UF","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Pink \/ S","offer_id":53650289557847,"sku":"CJLY209128618RI","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Pink \/ M","offer_id":53650289590615,"sku":"CJLY209128617QJ","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Pink \/ L","offer_id":53650289623383,"sku":"CJLY209128616PK","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Pink \/ XL","offer_id":53650289656151,"sku":"CJLY209128619SH","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Pink \/ 2XL","offer_id":53650289688919,"sku":"CJLY209128634HS","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Dark Green \/ S","offer_id":53650289721687,"sku":"CJLY209128607GT","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Dark Green \/ M","offer_id":53650289754455,"sku":"CJLY209128606FU","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Dark Green \/ L","offer_id":53650289787223,"sku":"CJLY209128605EV","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Dark Green \/ XL","offer_id":53650289819991,"sku":"CJLY209128608HS","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Dark Green \/ 2XL","offer_id":53650289852759,"sku":"CJLY209128609IR","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Purple \/ S","offer_id":53650289885527,"sku":"CJLY209128614NM","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Purple \/ M","offer_id":53650289918295,"sku":"CJLY209128613MN","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Purple \/ L","offer_id":53650289951063,"sku":"CJLY209128611KP","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Purple \/ XL","offer_id":53650289983831,"sku":"CJLY209128615OL","price":84.95,"currency_code":"NZD","in_stock":false},{"title":"Purple \/ 2XL","offer_id":53650290016599,"sku":"CJLY209128612LO","price":84.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/9675\/7335\/files\/1_bea84b3a-8a93-4950-aaea-f1177b37fc31.webp?v=1780498846"},{"product_id":"sophie-elegant-floral-maxi-dress","title":"Mirelle | Gathered Halter Midi Dress","description":"\u003ch6\u003eMirelle Midi Dress\u003c\/h6\u003e\n\u003cp\u003e\u003cem\u003eElegant, flattering, and designed to make you feel confident from every angle.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eStep into effortless sophistication with the Mirelle dress — a beautifully flowing piece designed to highlight your natural elegance. With its soft floral print and refined halter neckline, it creates a graceful silhouette perfect for special occasions and warm summer days.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1019\/9675\/7335\/files\/3_e466d606-9cf6-49a8-9633-d9a06521fea7.png?v=1779876738\"\u003e\u003c\/p\u003e\n\u003ch6\u003eWhy You’ll Love Mirelle | Gathered Halter Midi Dress\u003c\/h6\u003e\n\u003cp\u003eFlattering Flowing SilhouetteGently drapes over the body to create a smooth, elongated shape with elegant movement.\u003c\/p\u003e\n\u003cp\u003eElegant Halter Neckline: Enhances the shoulders and neckline for a refined, lifted look.\u003c\/p\u003e\n\u003cp\u003eSoft Feminine Floral Print: Delicate pattern adds a graceful, romantic touch without overpowering.\u003c\/p\u003e\n\u003cp\u003eDefined Waist Fit: Subtly shapes the body for a balanced and flattering silhouette.\u003c\/p\u003e\n\u003cp\u003eLightweight \u0026amp; Breathable Feel:Designed for warm weather, offering comfort and ease throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStyle: Maxi dress\u003c\/li\u003e\n\u003cli\u003eFit: Relaxed \/ flattering\u003c\/li\u003e\n\u003cli\u003eNeckline: Halter neck\u003c\/li\u003e\n\u003cli\u003ePattern: Floral\u003c\/li\u003e\n\u003cli\u003eOccasion: Weddings, events, dinners, summer outings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1019\/9675\/7335\/files\/4_e773ec89-de24-4af8-b2f8-94759dc260ae.png?v=1779876738\"\u003e\u003c\/p\u003e\n\u003cp\u003eHalter neck maxi dresses are a key trend in elegant summer fashion, combining sophistication with effortless movement. 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